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Collection Reference Number GLC05264.01
From Archive Folder Documents Relating to 1840 
Title Thomas Hart Benton to William C. Bryant regarding the re-election of Martin Van Buren
Date 22 March 1840
Author Benton, Thomas Hart (1782-1858)  
Recipient Bryant, William C.  
Document Type Correspondence
Content Description "The interest of the country requires him [Van Buren] to be re-elected."
Subjects Literature and Language Arts  Government and Civics  Election  President  Politics  
People Benton, Thomas Hart (1782-1858)  
Place written Washington, D.C.
Theme Arts & Literature; Government & Politics; The Presidency
Sub-collection The Gilder Lehrman Collection, 1493-1859
Additional Information Notes: A united Whig party under William Henry Harrison and John Tyler did defeat President Van Buren in the election of 1840. The Whigs minimized their elitist image by running a "log cabin and hard cider" campaign to appeal to the "common man." By avoiding divisive issues, emphasizing Harrison's services in the War of 1812 and chanting catchy slogans ("Tippecanoe and Tyler too") the Whig ticket captured the White House with an electoral victory of 237 to 60. The election of 1840 is considered by some scholars to be the first modern election because of the way it focused attention on the images of the two candidates.
Copyright The Gilder Lehrman Institute of American History
Module Settlement, Commerce, Revolution and Reform: 1493-1859
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